WAVEWALK FISHING KAYAKS BLOG

What’s a local W dealer?

Our local U.S. dealers are Value Added Resellers (VAR), and they are legal and commercial entities that are independent and separate from the Wavewalk company.

What does Wavewalk offer to its local dealers?

1. We offer our dealers 30% discount on all merchandise and 27% discount on shipping on regular wholesale orders, and bigger discounts on bigger orders. The basis for discounts is our guaranteed, real-life retail prices, and not just an MSRP.
2. A W dealership area consists of a radius of at least 100 miles around the W dealer, in which Wavewalk won’t install other W dealers. In scarcely populated regions, a W dealership area may consist of a much bigger territory, and even entire states.
3. We offer full technical and marketing support for dealers and their clients, by phone and by email.
4. We list our dealers on our website’s dealers list.
5. For every W dealer, we create a full-featured website for free, with free setup and free tech support.
6. We actively help our dealers promote their websites on Internet search engines.
7. We offer our dealers to buy basic W kayak models, upgrade them, and resell them as top of the line models. This is easy, since all our models feature the same hull, and they differ just by the way they’re outfitted.
8. We offer all our dealers and their client a limited warranty for materials and workmanship under regular usage conditions, and excluding normal wear and tear.

What does Wavewalk require from its local dealers?

1. To make the W kayak and accessories available for local clients to see and purchase.
2. To help clients with information, advice and basic outfitting, if required.
3. To let local clients test the W kayak if so they wish. The dealer may charge a fee for such a live demo.
4. To respond promptly to clients’ inquiries, and deal with them respectably and fairly.
5. To make wholesale purchases from us, and maintain a minimum inventory of W kayaks for sale to clients who wish to make a purchase on the spot.
6. To make W kayak accessories such as paddles and motor mounts available for purchase to their local clients.

What doesn’t Wavewalk offer to its local dealers?

1. We work to help our local dealers develop their business, but we don’t offer any guarantee that a W dealership is forever – If we feel that a dealership is under performing without a good external reason, we’ll talk to the dealer about it, and if things don’t improve, we’ll stop featuring the dealer on our dealers’ list, and look for others to take their place in that area.
2. We don’t offer credit, even on large size orders.
3. We don’t offer any technical support or warranty for products that were not purchased from us.
4. We don’t offer a guarantee that we’ll keep supplying the dealer under all circumstances, and we will bring the relationship with our dealer to an end if we see that they don’t represent our company or our products properly, or don’t serve local W clients properly.
5. Reselling other watercraft: While we may agree that a local W dealer offer other watercraft for sale under special circumstances, we could deem it a good enough reason for terminating the W dealership.

What doesn’t Wavewalk require from its local dealers?

1. We don’t require from our local dealers to have a commercial store front, or stay open on regular business hours. A W dealer may decide to show W kayaks only by appointment.
2. We don’t require from our local dealers to have previous experience in the kayak business, or any other business experience.
3. We don’t require from our local dealers to make large orders before the kayaking and fishing season, or commit to making such orders. Having said that, some of our dealers have learned the value of keeping a good size inventory of W kayaks and accessories.
4. We don’t require from our local dealers to advertise locally, or to actively promote the W kayak locally. However, we encourage our dealers to get involved in local paddling and fishing activities, both real-life and online, and develop both personal and local content on their websites – and we actively help them do so.
5. We don’t require that our dealers sell W accessories exclusively, but we recommend they do so, especially when paddles and motor mounts are concerned.
6. We don’t require from our dealers to resell any of our products above or below certain price levels, and we don’t intervene in their pricing policies. However, we do expect their pricing to be fair and reasonable, and support long term growth and profitability.
7. We don’t require that our dealers restrict their sales to their areas. Our dealers often sell to clients who live in remote areas, and even in other states. Our northern dealers have made sales to clients who came from Canada.