About Being a Local Wavewalk Dealer
We welcome inquiries from individuals and businesses who are interested in reselling our products locally in the United States and in other countries.
Wavewalk’s distribution relies mostly on factory direct sales, and in addition we have exclusive local dealers in some markets.
Wavewalk’s main product is the S4 Cartop Catamaran (Cat) Skiff, and the second product is the W700 Catamaran Kayak, including the W720 Catamaran Kayak-Skiff version. These products offer opportunities for dealerships to serve a broad range of clients and markets.
We welcome inquiries from prospecting dealers who are interested in reselling our products locally in the United States, and in other countries.
What’s a Wavewalk authorized dealer?
A Wavewalk authorized dealership is a business owned and operated by our company’s local dealer in their exclusive area. We do not require from a Wavewalk dealership to have a storefront, or regular business hours.
Local authorized Wavewalk dealerships are legal and commercial entities that are independent and separate from the Wavewalk company. They buy products from Wavewalk and resell them locally.
What is the relationship between Wavewalk and its local dealers?
The relationship between Wavewalk and its authorized dealers is exclusive, which means that Wavewalk does not distribute its products in a dealer’s area through any other local dealer but them.
We are careful not to install dealers too close to each other, because we want to avoid unproductive conflicts between our dealers.
We prefer to work with local resellers who personally enjoy using our products and like them because of the good experience they have with these products, and we enjoy and appreciate close, friendly relationships with our dealers.
Start and End
We’ve been selling our products factory direct since 2004, and we began experimenting with distribution through local dealers in recent years. When we recruit a dealer we make sure they get from us all the attention and help they need to become successful. We’ve learned to work with various types of new dealers, and we’re highly motivated in this work. However, we are not committed to keep a relationship with a dealer who continuously under-performs, and if after a reasonably long period of time and efforts on our part we conclude that the dealer has done a poor job, we discontinue their dealership.
We do not drop-ship to our dealers’ clients.
What does Wavewalk offer to its local dealers?
- Discounts – We offer our dealers a 33% discount on small wholesale orders, and bigger discounts on bigger orders. The basis for discounts is our actual, guaranteed, real-life, online retail price list, and not a hypothetical MSRP that no one is committed to.
- Exclusive Area – Every Wavewalk dealer gets an exclusive dealership area around their town. This is a large size area of at least 100 miles around the dealership (100 mile radius), in which Wavewalk won’t install other dealers. In some cases, a Wavewalk dealership area may include an entire state, and even stretch across state borders.
- Support – We offer full technical and marketing support for dealers and their clients, by phone and by email, seven days a week and all year long.
- Listing – We list our dealers on our website’s dealers list, with links to their websites, or webpages.
- Sales Leads – We forward to our local dealers sales leads that we receive from prospecting clients in their area, and often from adjacent areas too. In many cases, a lead includes detailed information that the client provided about themselves and what they’re looking to buy.
- Local Advertising – We advertise locally on Craigslist in the dealer’s area.
- Free Webpage – For every Wavewalk dealer who needs a website for their dealership, we create a full-featured webpage.
- Online Marketing Assistance – We actively help our dealers by advertising for them on online classified ads websites (e.g. Craigslist).
- Help in Creating Website Content – We actively help our dealers generate and edit content for their websites, which over time helps their websites achieve a better ranking in Internet search results, and get more traffic from local prospecting clients. We also help our dealers learn how to shoot video, and we can edit their movies for them, if needed.
- Marketing and Sales Support – We’re always available and ready to help our dealers improve their marketing and sales, and if necessary, and if asked to, we communicate directly with clients who have special questions or requirements.
- Limited Warranty – We offer our dealers and their clients a limited warranty for materials and workmanship under regular usage conditions, and excluding normal wear and tear. More info about our warranty and other company policies »
What doesn’t Wavewalk require from its local dealers?
- We don’t require from our local dealers to make large orders before the beginning the fishing and boating season in their area. Having said that, we do require that a Wavewalk dealer maintain a basic inventory that would enable them to sell to a client who wants to come over, buy a Wavewalk kayak or boat, and drive home with it, without having to wait for the dealer to order that unit from the Wavewalk company.
- Wavewalk has no MSRP system, and we don’t require from our dealers to resell any of our products above or below certain price levels. We don’t intervene in our dealers’ pricing policies. However, we do expect their pricing to be fair and reasonable, and support long term growth and profitability.
- We don’t require that our dealers restrict their sales to their areas. Our dealers often sell to clients who live in other areas, and even in nearby states. This said, we don’t drop-ship to a dealer’s clients.
What are the minimum wholesale order and basic discount rate?
- The minimum wholesale order is $10,000 in retail terms, based on our actual Online Retail Prices.
- Wavewalk’s basic discount rate to our dealers is 33% on all our products. This discount rate applies to orders between $10,000 and $15,000 in retail terms. Bigger orders entitle dealers to bigger discounts. Example: A dealer who places an order for products totaling $10,000 in retail terms pays Wavewalk $6,700 in total after we apply a $3,300 discount.
- Factory pick up: Our dealers are welcome to pick up their orders at the factory, located in Latta, South Carolina.
- Shipping discounts: We can ship a dealer’s order to their place of business. In such case, the dealer pays us a reduced shipping fee that varies between 80% and 75% of the shipping fee applicable to retail orders from their area. This discount of 20% to 35% depends on the number of boxes that we are required to ship – The more boxes the bigger the discount rate. We ship each kayak and boat in an individual, custom made, heavy duty cardboard box.
- Overseas dealers: We ship full containers to other countries.
Discounts to retail clients: Wavewalk is firmly committed to selling at our online retail prices to retail clients that order factory direct. The only exceptions to this strict rule are the 5% discount we offer to active members and veterans of the US armed forces, law enforcement, and firefighters, and the 10% discount we offer to returning clients who bought boats directly from us in the past. We encourage our dealers to offer similar discounts to their own clients.
Questions you may want to ask yourself before becoming a Wavewalk dealer
We can neither guarantee nor predict your success as a Wavewalk dealer, but if we think that you or your business are not a good match for us, we’ll tell you, because we want to avoid investing time in a potentially unproductive relationship.
Based on our experience, we think that asking yourself the following questions, among others, could help you reach a better decision:
- Are you convinced that Wavewalk patented kayaks and boats solve people’s paddling, fishing and motorizing problems in ways that no other kayak or small motorboat does, and that more people should know about Wavewalk’s products and benefit from using them?
- Will you enjoy meeting clients and talking to them about these boats?
- Are you going to use a Wavewalk boat yourself?
- Are you serious about reselling Wavewalk’s products in your area in the long run?
- Do you need the extra income from selling Wavewalk kayaks, and would you benefit from diversifying you product offering? If you do, it’s a good start.
- Do you feel confident about being able to answer potential Wavewalk clients’ questions, at least after some time in this business, and getting support from us?
- If you already own and operate an existing boat dealership, or another outdoor related business, would it be easy for you to sell Wavewalk’s products as well?
Wavewalk national distributor
In general, the national distributor is responsible for a country or a large size territory outside the United States, and their job is to import our kayaks and boats to their country, and distribute them locally to end users and local dealers.
Depending on which country or territory they serve, a large population and large territory may require additional things from our distributor, such as shipping to clients in remote locations, recruiting local dealers in other areas of their country, keeping a substantial number of kayaks and car-top boats in stock, developing a national Wavewalk website for their country or territory with country-specific verbal and visual materials, etc.
We provide assistance with all these things.