1. From 1990, the number of news articles about kayak fishing kept increasing, and it peaked in 2007.

2. Since 2007, the number of published news articles about kayak fishing has kept decreasing. In fact, the number of news articles about kayak fishing in 2009 was lower than its level in 2004.

This chart was taken from a screen shot of the Google page above:

Interestingly, the number of websites and blogs related to kayak fishing has visibly gone up in the past decade, as part of the media explosion brought by the Internet. In addition, big and small kayak manufacturers have focused on the kayak fishing market in every way they could, and tried to bring the public’s attention to their products by all means.

So what’s the reason for this decrease in media coverage of kayak fishing in the past two years?

The first explanation that comes to mind is that it could be related to the economic recession, but does it make sense? The recreational fishing boat market has been severely hit, but what kayak manufacturers and other vendors and affiliated professionals have been saying is that now, more then ever, a kayak offers a the cheap way to go fishing, and consequently, they expected sales of fishing kayaks and to go through the roof, and interest in kayak fishing to explode. They even promoted the idea of stand-up kayak fishing from their obviously inadequate kayaks, thinking the public would go for it.

However, we think, as we’ve stated in the past, that many kayak anglers quit practicing kayak fishing after some time, as they find it to be less rewarding than they had initially hoped it would be. Usually, the kayak angler’s expectation is to be able to spend a few hours on the water, having fun catching fish, while the reality in many cases is that doing so results in a sore back, an aching butt, and numb legs – on top of being wet, especially if you fish from a SOT kayak.

In other words, a significant proportion of kayak anglers drops from the sport, and it could be that their numbers are now equal to, or exceed the number of new kayak anglers who enter the sport. Consequently, the public’s level of interest in kayak fishing has begun to decline, and the lower level of media exposure reflects this trend.

At Wavewalk, we’ve experienced a totally different reality, with sales increasing year after year at a faster pace, and 2009 being a boom year. Read more >>

This success has to do with the fact that our W kayaks offer a truly good user experience, less fatigue, no back pain or any other physical pain and discomfort, plus they’re stable enough to offer stand-up kayak fishing in confidence and safety.

Related article: Read more about web search trends for kayak fishing >>

Our sales this year grew by 64% compared to 2008, which was our best year so far. This is encouraging in view of the continuing slump in the boat and kayak markets, caused by the economic recession.

Our new W500 kayak series turned to be a resounding success, with W500 kayaks taking the lead over the old war horse, the W300.

Most pleasing is the fact that so many W500 clients have taken the time to send us great reviews and stories.

The W500 seems to be a kayak that people simply LOVE, including those who’ve already owned or used a W300 before. As some of these clients have put it: -”Wavewalk took the world’s best kayak and improved on it!”.

Some W anglers go as far as saying the W500 is better than any small fishing boat, and not just fishing kayaks.

This year we expanded our exports, with shipment to clients in Norway and Australia, and increased our sales in New Zealand and Canada. We look at this geographic expansion with particular satisfaction.

In 2009, more clients have ordered a second, and sometimes even a third W kayak from us. This shows to us that once people get used to W kayaks for either paddling or fishing, they’re not likely to change, or go back to an old-fashion sit-in or SOT kayak. In other words, it means we’re on the right track.

Our website wavewalk.com attracted over 150,000 individual visitors this year, including tens of thousands of returning visitors. This is an annual increase of over a third compared to 2008. Our blog is vibrant with stories, pictures, movies, comments and discussions, and has a growing number of fans – some of which aren’t even Wavewalk customers (yet…)  In other words, although we’re still a small company, we’ve already established a significant web presence.

The more we listen to our customers the more we learn, and it helps us improve our products, as well as the service we provide. We would have not succeeded in making the W500 as good as it is without people commenting on their experience with the early models of the W300, and its latest version – the 2008. The blog we introduced in 2008 proved to be an increasingly useful means of communication between our customers and us, as well as between the customers and themselves. This blog is also fun, which is a bonus for everyone

And last but not least – our customers: You people proved to be courageous, patient, creative, supportive, productive and loyal beyond anything we had expected, or deserve . You people made this year great for Wavewalk, and we are very grateful to you!

HAPPY NEW YEAR 2010!

Yoav

]]> http://wavewalk.com/blog/2009/12/31/thank-you-for-a-great-2009-and-happy-new-year-2010/feed/ 8 http://wavewalk.com/blog/2009/12/05/kayak-year-end-sale-10-discount-on-all-kayaks/ http://wavewalk.com/blog/2009/12/05/kayak-year-end-sale-10-discount-on-all-kayaks/#comments Sat, 05 Dec 2009 15:30:45 +0000 W kayak http://wavewalk.com/blog/?p=404 In this Kayak Year-End Sale we’re offering 10% discount on all our kayak models: Touring kayaks and Fishing kayaks, W300 Series and W500 Series.

Offer ends December 18, 2009.

Yoav