2011 was a great year, big time, and our best ever. It also brought some fundamental changes for us.
This year, we started an experiment with local dealers and international distributors who are basically W fans with neither storefront nor prior experience in the kayak business. This experiment proved to be a success, with all having sold W kayaks, and some even making multiple orders.
We’re looking for new dealers and distributors in the US and overseas, but we’re also expanding our direct sales, such as in Australia, where we’ve started advertising and selling factory direct as a matter of routine.
This year, more than ever before, our clients proved to be a valuable source of information, ideas and support, both for us and for other W clients. They’ve provided interesting trip reports, pictures and movies, innovative rigging solutions, useful tips, product reviews, and some of them have even battled our competitors in online discussion forums that are not always friendly to us 😉 Both our clients and distributors helped us choose the additional Sand color that we introduced this year, and it turned out to be popular among our new clients.
The only things that remained unchanged this year are our absolute commitment to our customers, and the fact that our W kayak has no match when stability, ergonomics, mobility, versatility and overall fishability are concerned. As Rox put it – “nothing like it, nothing better”.
THANK YOU ALL, AND HAPPY NEW YEAR 2012!