Thank You For a Great 2011, And a Happy 2012!

2011 was a great year, big time, and our best ever. It also brought some fundamental changes for us.

This year, we started an experiment with local dealers and international distributors who are basically W fans with neither storefront nor prior experience in the kayak business. This experiment proved to be a success, with all having sold W kayaks, and some even making multiple orders.
Our dealers in upstate NY and in the Midwest sold W kayaks not just locally, but also to clients from other states, as well as to clients from Canada. Our distributor in the Netherlands sold W kayaks in his country and in neighboring Belgium, and our distributor in Norway and Sweden was surprised to get a mail order from a duck hunter living hundreds of miles away, who didn’t even bother to come over and see the product before ordering it. Our dealer in Houston got orders for 5 W kayaks in one demo day he organized. One of the clients who picked up a boat from him that day drove 160 miles from San Antonio, and stayed in a motel the night before, to make sure he’d get the W kayak in the color he wanted…
Such stories are normal for us at Wavewalk, and we’re happy to see that our distributors, wherever they are located, are beginning to experience similar things.

Our dealers and international distributors proved to be both creative and productive – Our dealer in Wisconsin developed a way to camouflage the W500 kayak for duck hunting, and posted instructional videos on his website and on YouTube. Our distributor in New Zealand developed a new type of flotation. Our distributor in South Korea successfully rigged a W500 with a powerful outboard gas engine, and our dealer in Minnesota picked up the idea and improved the transom motor mount.
Their efforts resulted in Wavewalk developing two new products: The 502 series that can be outfitted with extra-large side flotation, and an off-the-shelf transom motor mount that fits electric tolling motors as well as outboard gas engines.
These new products are already selling, and our clients are both excited and satisfied with them.

During this year, we’ve learned to work closely with our dealers and distributors, and they’ve learned to provide various services to their clients, including live demos, outfitting, repair, and even finishing and assembly in the case of those who’ve made big orders.

We’re looking for new dealers and distributors in the US and overseas, but we’re also expanding our direct sales, such as in Australia, where we’ve started advertising and selling factory direct as a matter of routine.

This year, more than ever before, our clients proved to be a valuable source of information, ideas and support, both for us and for other W clients. They’ve provided interesting trip reports, pictures and movies, innovative rigging solutions, useful tips, product reviews, and some of them have even battled our competitors in online discussion forums that are not always friendly to us   Both our clients and distributors helped us choose the additional Sand color that we introduced this year, and it turned out to be popular among our new clients.

We’ve produced some amazing and cool videos this year, and a bunch of new technical articles, some of which have become quite popular. Our YouTube channel movies got over 280,000 views this year, a 50,000 increase compared to the year before, and in addition, videos posted by our dealers and clients got thousands of views.  The number of visits to our website was 10% higher in 2011 compared to 2010, and the average time spent per visit increased as well. We hope this means more visitors are finding our website more interesting

The only things that remained unchanged this year are our absolute commitment to our customers, and the fact that our W kayak has no match when stability, ergonomics, mobility, versatility and overall fishability are concerned. As Rox put it – “nothing like it, nothing better”.

THANK YOU ALL, AND HAPPY NEW YEAR 2012!

Yoav